"One cannot think well, love well, sleep well, if one has not dined well." ~ Virginia Woolf

"One cannot think well, love well, sleep well, if one has not dined well." ~ Virginia Woolf

Friday, October 21, 2016

The Grand Lux Cafe: An "Upscale-Casual" Eatery?

Meredith Ashton
Restaurant Review Expectations
21 October 2016

The Grand Lux Café: An “Upscale-Casual” Eatery?

            The phrase “Grand Lux” inspires images of soaring white columns, well-dressed waiters bearing bow ties (and perhaps English accents), and a menu so extravagant it couldn’t possibly be written in a language as common as English. Conversely, the term “café” bespeaks sipping coffee and nibbling on fresh pastries at a quaint wooden table overlooking the French countryside. These two contrasting images are my first impressions of The Grand Lux Café, the restaurant I have chosen for my first (and hopefully not last) culinary review.
            With a little internet investigation, I learned that The Grand Lux Café was created by the founders of The Cheesecake Factory, a restaurant that I have visited with my family several times. My experience with The Cheesecake Factory can be summed up nicely by the phrase “luxurious excess.” It is soaring white pillars and chandeliers dripping with fake crystals and salads that towered so high I moaned thinking about eating the ensuing entrée course, let alone the famed dessert itself. I did, however, always find room for that Chocolate Raspberry Truffle Cheesecake at the end of my Cheesecake Factory escapades. Drawing upon this past experience, I expect The Grand Lux to embody a similar excess of décor and portion size.
            Upon further research, I learned that the Café boasts an incredible diversity of international cuisine, calling itself “a world of food.” As such, I expect a menu overflowing with unique ethnic flavors, speaking to my desire for the exotic and unknown (all in the comfortable familiarity of an American chain restaurant, of course). I am hopeful that the plethora of international cuisines will serve as a gateway into new culinary dishes and experiences for myself and my readers. Because The Grand Lux is a national chain, I anticipate that the food, while foreign, will be created and marketed so as to be edible and familiar to Americans across the country. This bounty of other-but-familiar food has the potential to be overwhelming, especially as the sheer variety of cuisines will make it difficult to pick specific dishes from the menu for my review. In addition, the pictures online speak to the Café’s decadent architecture and layout. I’m thankful to have done a bit of initial research, as this will help me steel myself against the seduction of the Café’s impressive grandeur.

            It seems as though my initial contrasting images of the business were even more complex than I originally postulated. Any restaurant describing itself with the phrase “upscale-casual” is bound to blur the lines of traditional eatery expectations. Furthermore, I am both skeptical and curious to observe if the restaurant can pull off its theme of, well, representing the entire world. How can I, as either an avid eater or an aspiring restaurant critic, put a distinctive flavor to an establishment that claims to offer every desired taste and cuisine in the world? If I am truly preparing to review “a world of food, then I will strive to enter The Grand Lux Café with an open mind and an empty stomach.

1 comment:

  1. Meredith, I am excited to read your review of the Grand Lux Café. I love the Cheesecake Factory and had no idea that the founders of Cheesecake factory have yet another chain of restaurants. It will be interesting if you perhaps plan on comparing or drawing on your past experiences from your encounter with Cheesecake Factory food. The fact that the restaurant describes itself as “upscale-casual” also perplexes me. What exactly does that mean? I hope you eat lots of delicious food and I look forward to reading your review!

    ReplyDelete